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GoHighLevel

All-in-one CRM & marketing platform

★★★★★ 4.5 / 5

From $97/mo

Try GoHighLevel free →

An all-in-one CRM, funnel builder, and marketing automation platform built for agencies and creators — with the ability to resell it as your own software.

Pros

+ Replaces a stack of tools (CRM, funnels, email, SMS, calendars, reputation) in one subscription
+ Unlimited contacts and users on every plan
+ SaaS Mode (Agency Pro) lets you resell HighLevel as your own branded software
+ White-label the web app so clients see your brand, not HighLevel's
+ Pre-built industry 'Snapshots' get you running fast
+ 14-day free trial on any plan

Cons

− Steep learning curve — the breadth of features can overwhelm new users
− Usage-based add-on costs for SMS, email, phone numbers, and premium AI on top of the base plan
− Support quality can be inconsistent at lower tiers
− Overkill if you only need one tool (e.g. just email or just a CRM)

Our verdict

For agencies, consultants, and creators who want to consolidate their tooling — or resell software under their own brand — GoHighLevel is one of the strongest all-in-one platforms available. Solo users with a single narrow need will find it heavier than necessary. Start on the 14-day trial and map your existing tools onto it before committing.

What is GoHighLevel?

GoHighLevel (officially 'HighLevel') is an all-in-one sales and marketing platform aimed at agencies, marketers, and small businesses. It consolidates a CRM and pipelines, a funnel and website builder, email and SMS marketing, workflow automation, booking calendars, reputation management, payments, and a growing layer of built-in AI into a single subscription.

Pricing

Three core plans: Starter at $97/mo (3 sub-accounts), Unlimited at $297/mo (unlimited sub-accounts), and Agency Pro at $497/mo (adds SaaS Mode to resell HighLevel as your own product). All plans include unlimited contacts and users and a 14-day free trial. Telephony, SMS, email, and premium AI are billed by usage on top.

Who it's for

It's strongest for agencies and SaaSpreneurs who want to replace several subscriptions with one platform and, on the Pro plan, sell it to clients under their own brand. If you only need a single tool, a focused product will be simpler and cheaper.