If you are weighing the GoHighLevel white-label mobile app, the short answer on cost is this: budget roughly a $497 one-time setup fee plus about $99 per month for the app itself, on top of your existing GoHighLevel plan. Some resellers quote the mobile app closer to $497 per month, and GoHighLevel has bundled and repriced this add-on more than once, so the exact number you see depends on when and where you look. This post breaks down every line item, the plan you need first, what you actually get to brand, and the point at which the spend starts paying for itself.
What the white-label mobile app actually is
GoHighLevel sells a branded mobile app that puts your agency name, logo, colors, and splash screen on an iOS and Android app listed in the App Store and Google Play. When your clients download it and log in, they are using the standard GoHighLevel mobile experience, but every visible surface carries your brand instead of the default LeadConnector name. For an agency running SaaS Mode, that is the difference between selling access to someone else's software and selling what looks like your own platform. It changes what you can charge and how sticky the client relationship becomes. For the full picture of the platform itself, see our GoHighLevel review.
The headline cost: a setup fee plus a monthly fee
The most consistent, well-documented pricing structure in 2026 splits the branded app into two charges. The first is a one-time setup fee of about $497. This covers GoHighLevel submitting your app to the App Store and Google Play under your own developer accounts. The second is an ongoing fee of roughly $99 per month, which covers the infrastructure, push notifications, and platform support that keep the app live. That monthly charge sits on top of whatever you already pay for your base GoHighLevel subscription.
So the simplest way to think about it: roughly $497 to get the app built and published, then about $99 every month to keep it running. Neither number replaces your existing plan cost. Both are additions to it.
Why you will see conflicting prices
If you research this for an hour you will find figures that do not agree. Some sources quote the mobile app as a flat add-on of around $497 per month. Others describe a $497 one-time fee plus $99 per month. A few older references mention smaller monthly numbers. The reason is simple: GoHighLevel has repackaged this product several times, and many affiliate sites republish old pricing without dating it. The safe move is to treat any figure you read, including the ones here, as a planning estimate, then confirm the live number inside your own agency dashboard before you commit. The structure (a setup charge plus a recurring charge) has stayed stable even when the exact dollars have moved.
The costs GoHighLevel does not include
The setup and monthly fees are not the whole bill. A few costs land on you directly. You need an Apple Developer account, which runs $99 per year and is required to publish on the iOS App Store. You need a Google Play Developer account, which is a $25 one-time enrollment. If you want a designer to produce a polished icon, splash screen, and color palette, that is your expense too, and it is money worth spending, because weak icons are one of the most common reasons Apple rejects a build. Anything beyond cosmetic branding, meaning actual changes to how the app works, is not part of this product at all.
You need the right plan before you can add it
The branded mobile app only makes sense on the plan that unlocks reselling. GoHighLevel's structure in 2026 is Starter at about $97 per month with three sub-accounts and no white label, Unlimited at about $297 per month with unlimited sub-accounts and visual desktop branding, and Agency Pro at about $497 per month with full SaaS Mode. The mobile app is built for agencies on Agency Pro, because that is the tier where you actually rebill clients and sell your own platform. If you are not yet on SaaS Mode, the app adds cost without adding a revenue mechanism to cover it. If SaaS Mode is new to you, start with SaaS Mode and the white-label setup guide before you think about mobile.
How setup and store approval works
The build process is more hands-on than a single click, so budget a week or two. Inside your agency dashboard you request the build and submit your app name, a bundle identifier in reverse-domain format, your brand color, a logo file, and a splash image. You pay the setup fee, then enroll in the Apple and Google developer programs under your own agency, since the app is published in your name, not GoHighLevel's. You grant GoHighLevel's build team access to those developer accounts, and they handle the technical submission. Apple review usually takes one to three days and Google is often faster. First-time submissions are where most rejections happen, typically over a low-quality icon or an app that reads as a thin wrapper, so expect one or two resubmission cycles. From request to a live listing, plan on roughly seven to fourteen days.
What you actually get to brand
The word branded oversells it slightly, so set expectations correctly. You control the app name in the stores and on the home screen, the app icon, the splash screen, the login screen branding, the primary color used across the interface, the custom domain for the agency portal, and the sender name on push notifications. That is enough to make the app feel like yours to a client who opens it every day.
What you do not control is everything structural. The menus, buttons, and screen flows are GoHighLevel's. You cannot add or hide features at the app level, you cannot ship custom code or native modules, and the login and billing stay locked to GoHighLevel's system. In plain terms, this is a skinned version of the existing GoHighLevel app, not custom software with your own roadmap. For the large majority of agencies that is exactly enough. If you genuinely need a bespoke app, you are looking at a build that costs many times more.
The real first-year cost
Add the pieces up for a realistic first year. The GoHighLevel setup fee is about $497 one time. The monthly app fee at roughly $99 comes to about $1,188 over twelve months. The Apple Developer account is $99 for the year, and Google Play is a $25 one-time enrollment. That puts a typical first year near $1,809, before any design work you choose to pay for. In year two the setup fee and the Google Play enrollment are gone, so the recurring cost drops to about $1,287, being the $1,188 in monthly fees plus the $99 Apple renewal. Remember these figures sit on top of your Agency Pro subscription, not inside it.
When the cost makes sense
The app is a scale decision, not a launch decision. The clean way to judge it is against the price uplift it justifies. A branded app on the stores lets you charge a premium over a plain rebranded login, often in the range of 20 to 30 percent. If you have ten clients paying an average of about $400 per month and the app lets you add even $50 per client, that is roughly $500 in extra monthly revenue against a monthly app cost near $99. At that client count the math is clearly positive. Below about five paying clients it usually is not, because the fixed fees are spread too thin. For the full reseller economics, work through the SaaS Mode margins before you add the app on top.
A cheaper option that covers most of the value
Before you commit to the mobile app, know that every white-label plan already includes a branded web app on your own domain at no extra cost. Clients reach it at your URL, it carries your logo and colors, and it works fine in a mobile browser. Clients can even save it to their home screen so it behaves like an installed app. For many agencies that delivers most of the perceived value of a native app for none of the added fee. A sensible sequence is to lead with the branded web app, sign your first handful of SaaS clients, and only add the native mobile app once client revenue already covers it.
The verdict
The GoHighLevel white-label mobile app costs about $497 up front and about $99 per month, plus small developer-account fees and any design you commission, all on top of Agency Pro. That is a fair price for a genuinely branded presence on the App Store and Google Play, but only once you have the client base to absorb it. If you are a SaaS agency past roughly five to ten paying clients, it is a high-leverage upgrade that lets you charge more and hold clients longer. If you are solo, early, or selling done-for-you services rather than platform access, start with the free branded web app and revisit the native app when your numbers justify it. Confirm the current pricing in your dashboard, then decide.