What is Kajabi?
Kajabi is an all in one platform for creators who sell knowledge: online courses, coaching, memberships, and digital products. Founded in 2014, it bundles course hosting, a website and blog, landing pages and funnels, email marketing and automation, a community feature, and a checkout, all under one login. The pitch is simple. Instead of stitching together a course tool, an email platform, and a payment processor, you run the whole business inside the Kajabi platform. In 2026 it remains one of the best known names in the creator economy, and its January 2026 update added cohort courses, comment to DM, video translations and transcriptions, and API access.
Kajabi pricing in 2026
In January 2026 Kajabi raised prices for the first time in roughly a decade. The publicly listed plans now run Basic at $149 per month, Growth at $249 per month, and Pro at $499 per month on monthly billing, with annual billing cutting each by around 20 percent (Basic falls to about $143, Growth to $199, and Pro to $399). A cheaper Kickstarter plan at $89 per month still exists for a single product and 250 contacts, but Kajabi pulled it from the public pricing page in early 2026, so most new users now start at Basic. One number stands out in Kajabi's favor: every plan takes 0 percent of your sales. On a platform where you may process real course and coaching revenue, transaction fees compound quickly, and a flat monthly fee with no cut of your sales is a genuine advantage over tools that skim a percentage.
What Kajabi is good at
Kajabi's core strength is the learning experience. The course player, the student portal, and the dedicated branded mobile app are among the most polished in the category, with drip scheduling, quizzes, completion tracking, and a clean interface that makes your content feel premium. For many creators, that finished student experience is the single reason they pick Kajabi over cheaper builders. Coaching is treated as a first class product rather than an afterthought: you can sell individual or group sessions, manage bookings through the built in scheduler, run meetings over the Zoom integration, and share notes and assignments in the same place. Around all of that sits a capable email and automation engine, funnels and landing pages, and a community feature, so a solo coach really can run the entire business without leaving the platform. Because Kajabi never takes a percentage of sales, the more you sell, the better the value looks.
Where Kajabi falls short
The honest weakness is price. Starting at $149 per month, Kajabi is one of the most expensive ways to host a course, and the jump to Growth or Pro for affiliate tools and advanced automations pushes it higher. Pricing is also per site, so if you run more than one brand or want to keep separate course topics apart, you pay for each additional Kajabi site rather than adding them to one account. The platform is built to help you sell courses more than to guarantee students finish them, so completion focused features feel lighter than the marketing tools. Offline access is limited unless learners use the branded app, which matters if your audience travels or has unreliable internet. And if you ever decide to leave, migration is painful: you export contacts as CSV files and rebuild funnels, automations, and course structures from scratch. There is also no white label or agency reselling path, so Kajabi is a tool you use, not a product you can resell.
Kajabi vs GoHighLevel for coaches
If your business is selling and delivering courses, Kajabi's course player will beat what GoHighLevel offers, and that is the fair comparison to make. GoHighLevel is a marketing, CRM, and sales platform first, with membership and course hosting bolted on rather than as its headline feature. Where GoHighLevel pulls ahead is breadth and price. Its plans run $97 per month for Starter, $297 per month for Unlimited, and $497 per month for Agency Pro, and even the Unlimited plan gives you unlimited contacts, a full CRM, pipelines, calendars, two way SMS and email, and a workflow builder that most coaches find deeper than Kajabi's. The bigger difference is the reselling angle: on Agency Pro, SaaS Mode lets you rebrand the entire platform and sell it to your own clients as software, something Kajabi simply does not do. See our GoHighLevel review for the full breakdown, and if you are weighing the switch, is GoHighLevel worth it walks through the tradeoffs in plain terms. The short version: Kajabi wins on the student experience, GoHighLevel wins on marketing depth, price per contact, and the ability to turn the platform into your own product.
Who should use Kajabi
Kajabi is the right pick for a solo coach or course creator whose product is the course itself and who wants the most polished student experience on the market without touching code. If you sell a signature program or run coaching cohorts, value a branded app, and would rather pay a flat fee than give up a percentage of sales, Kajabi earns its price. It is a weaker fit if you run several brands (per site billing punishes you), if your model is really a subscription or membership at scale, or if you are an agency that wants to manage client marketing and resell software. In those cases the money is better spent on a platform built for breadth and reselling.
The bottom line
Kajabi remains the premium choice for creators who sell knowledge, and the course and coaching experience is genuinely excellent. It rates a 4.2 out of 5: near the top for polish, held back by a high entry price, per site billing, and no reselling path. If your entire business is delivering great courses, it is worth the money. If you want one platform to run marketing, manage clients, and eventually sell software under your own brand, look at GoHighLevel before you commit.